Bannon, Carlson and... Liz Truss? A Look Inside the Former PM's Attempt for the Maga Movement
Britain's shortest-serving prime minister, kicked off the inaugural episode of her online program with a vow to reveal "the evil-doers" attempting to weaken the UK, United States and European nations. She explained she would reveal how an "international network of liberal activists function to weaken the democratic process and the will of the people."
"Our focus will be on the political movement of Donald Trump and observe how this can be accomplished in Britain," she said. "We will interview the prominent voices of the Make America Great Again campaign."
Prior to the series premiere, there was one particularly enthusiastic supporter. "This marks the start of a type of revolution," said the controversial US journalist. His Just the News platform will host the Truss's new broadcasts.
Establishing Ties in the Conservative Media Landscape
British fellow travellers, featuring a pro-Reform adviser, played a role in her launch the her new show. The production is competent, though simple. Truss has amassed 10,000 subscribers in her initial seven days and her debut had sixty-seven thousand views in that timeframe.
This marks a humble beginning, but in making common cause with Solomon, the former PM is being pushed into a mature right-wing media network generating and disseminating Maga talking points. Its obsessions include claims of media suppression by the established press and a aim to eradicate a so-called administrative state – which the ex-PM holds responsible for the swift end of her disastrous time in office.
"The platform is not widely recognized past the Maga world, but it does have gravitas there, primarily thanks to its founder, who offers opinions on pro-Trump shows like Bannon's 'War Room' podcast and has even questioned Donald Trump," noted Professor Alex Hinton, who has extensively researched the Maga movement.
A Controversial Partner
The former PM's foray to bring American conservative media to the United Kingdom has drawn her nearer to divisive personalities such as John Solomon.
He set up the platform after backlash after he was accused of circulating misleading narratives about Biden's anti-corruption work in the Ukraine, as well as controversial stories about ex-ambassador to Ukraine.
These allegations were echoed within the pro-Trump outlets, with Solomon serving as a common interviewee on the prominent Fox News show. Trump himself endorsed the journalist's work.
Solomon made the Ukraine claims in a number of opinion pieces for the publication the Hill, where he was moved to a columnist role following internal criticism over his articles. His narratives were key in Trump's pressure for the Ukrainians to probe Hunter Biden and his father in 2019. These actions resulted in impeachment charges against the president. The Senate later voted to acquit the then-president.
Not long after he exited the Hill in October 2019, the publication revealed it was conducting a review of his columns relating to Ukrainian matters. It found the journalist had relied on questionable informants and stated he "did not disclose crucial information about key Ukrainian sources, such as the detail that they had been indicted or were the subject of inquiries."
Becoming Part of the Sphere
Solomon's own broadcast spots are a sign of the right-wing media network Liz Truss is becoming part of. He talked about his backing of her new show on a show he co-hosts on Real America's Voice, a conservative television outlet that is home to the pro-Trump commentator ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also appears. Truss has already spoken with the political operative on an early episode.
By partnering with Solomon and Just the News, the former leader has become a niche participant in a extensive web of pro-Trump platforms that routinely share and promote one another's material.
His personal broadcasts have often featured individuals such as Mike Benz, a rightwing influencer whose arguments against the US Agency for International Development was used by the tech billionaire as grounds for shutting down the foreign aid agency.
A Cross-Border Foray
Even though Truss's stilted style and career difficulties have drawn derision in Britain, a number of stateside commentators do not dismiss her bid to rebrand as a British branch of the pro-Trump media ecosystem.
"It is necessary to treat folks like that with seriousness, despite the fact that you may not want to accept their words at face value," commented a former Biden White House aide, who worked in the Obama White House.
"It was evident how in the last election cycle the former president leveraged that media network to get his message out. Undoubtedly that ecosystem transmits and affects debate abroad. It appears fairly obvious to me that the circumstances in the United Kingdom are comparable to what enabled this alternative media ecosystem to flourish in America."
a political theory expert, said the digital right-wing media sphere was already making its presence felt in the United Kingdom.
"Online platforms transcends national boundaries," he said. "There exists a sort of atmosphere within which ideas travel – at times appearing in harsh versions and sometimes less so – but which is interlinked."
The academic said the expansion of the internet-based right wing in the United Kingdom recently meant the "possibility to have a larger effect is substantial."
Global Goals
"Both Truss and political figure Nigel Farage not long ago spoke at the Conservative Political Action Conference, where I saw they echoed Maga talking points before the {king of Maga|